Welcome back, leaders and aspiring entrepreneurs! In today's video, we delve into the most crucial skill for a business leader: building influence. Inspired by Robert Cialdini's "Influence: The Science of Persuasion," we'll explore six principles that can amplify your influence and effectiveness in business leadership.
These principles aren't just theoretical; they are practical tools you can use to grow as a leader. If you're intrigued and want to learn more about applying these principles effectively, don't forget to like, share, and subscribe for more insightful content. Also, I'd love to hear your thoughts or experiences with these principles, so drop a comment below!
The Six Principles of Influence According to Robert Cialdini:
- Reciprocation: Understand the power of favor return, exemplified by fascinating tipping studies.
- Scarcity: Learn how limited availability can drive demand, a principle we apply in our manufacturing businesses.
- Authority: See how perceived authority, not just titles, can significantly impact your influence.
- Liking: Discover why people are more likely to respond positively to those they like and how to harness this.
- Consistency: Understand the importance of past actions in influencing future decisions, as illustrated by Costco's membership model.
- Social Proof: Learn how people's actions are influenced by observing others, a key aspect in marketing and decision-making.
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You can contact us here:
🐣 twitter.com/4pillarsinvests
💼 www.linkedin.com/company/four-pillars-investors
🖥️ www.fourpillarsinvestors.com
📧 nmclean@fourpillarsinvestors.com
🔎🔎 More about Nick McLean from Four Pillars:
Background: Operations management with an emphasis on Lean manufacturing; strategy development and execution; and mergers and acquisitions (M&A).
Which of the Four Pillars does Nick identify most closely with? ''Servant leadership. I consider one of the primary roles of a manager/leader to be to help those around you be more successful and to develop as individuals. When I think of myself as a leader, I am more interested in granting and sharing authority than hoarding it.''
🏛️ More About FOUR PILLARS:
Four Pillars is a company built on a strong foundation of shared values and a commitment to long-term ownership of small businesses. Their approach is centered on purchasing and operating these businesses while providing support and collaboration without becoming a burden. They work closely with company management, aiming for shared success and sustainable growth.
Guided by their core values, Four Pillars views success as a journey filled with challenges and opportunities. Their values serve as a compass to navigate difficult decisions, whether they pertain to ethics, strategy, operations, or new challenges. They are relentless advocates for the common good, ensuring that every decision is made in the best interests of their portfolio companies and investment partners.
In summary, Four Pillars is a values-driven company that combines strategic expertise, an entrepreneurial mindset, and unwavering commitment to their partners' success. They provide a compelling mix of service quality, integrity, and an agile approach that sets them apart in the investment industry.
